Beckman Books

Branding + Web Design + Motion Graphics

Beckman Books is a concept neighborhood bookstore for the historic downtown neighborhood of Ames, IA. I designed an identity that appeals to all ages with a playful color palette and patterns. The brand strongly utilizes geometric and curved lines, which represent the pages of a book. To round out the project, I created mockups for signage, store materials, and designed the website for both desktop and mobile.