Level Up with Karman

Branding + Web Design

After 30 years of growing her career and loving where she landed, Karman decided she’d help the next generation of women do the same. She coaches early- and mid-career women to take charge of their careers, navigate change, and emerge from tough situations with new skills that will help them meet their goals.

We worked together to develop branding that’s confident and lighthearted. To Karman, a lot of her competitors or similar coaching programs seemed a little stuffy. In opposition, Level Up with Karman draws its energy from its bright colors, modern elegance from sharp 45-degree angles, and clear high-end value seen in her beautiful serif typeface. Lastly, I pulled in a personal touch of something she loves—quilting—that you can find in the logo and quilt-shaped submarks throughout the brand.

Check her out at: LevelUpWithKarman.com