Midwest Living

Digital Content Creation + Video Editing + Publication Design

I’ve been working on the Midwest Living brand since 2018, when I did a nine-month apprenticeship during my senior year of college. After graduating, I moved cities and spent a few years freelancing a lot of their digital issues and special campaigns. In 2021, I started back full-time and continue to work on all-things digital, print, and social.

 

Longforms for MWL Digital

Motion Graphics, Web Design

DIGITAL LONGFORM

September/October 2021

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DIGITAL LONGFORM

July/August 2021

DIGITAL LONGFORM

May/June 2021

How-To Videos for MWL Digital

Video Editing in Premiere Pro

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HOW TO MAKE

Lemon Posset

How to Make All-Butter Piecrust

HOW TO MAKE

All-Butter Piecrust

 
How to Make Dried Floral Centerpiece

HOW TO MAKE

Dried Floral Centerpiece

How to Make Pumpkin Icebox Cake

HOW TO MAKE

Pumpkin Icebox Cake

 
How to Make an Amazing Pavolva

HOW TO MAKE

An Amazing Pavlova

 

Ruby has built both a desktop and mobile version of our microsite, allowing Midwest Living to give its readers extra content in digital form. She treats each site as a mini-brand, crafting illustrated icons, personalized color schemes, and templated pages for each story. She is extremely detail-oriented and manages the project in a timely manner. 

— Erin Keeffer, Midwest Living Magazine

Social Media Promo Videos

For Midwest Living, I styled and art-directed promotional videos for upcoming issues that we shared on social media. And yes, those are my hands! I can now add “hand model” to my resumé.